Job /jäb/ n. - A regular activity performed in exchange for payment, especially as one's trade, occupation, or profession.

Hunt /hənt / n. - The act of conducting a search for something.

Assist /əˈsist/ v. - Help (someone), typically by doing a share of the work.
n. - In basketball, an assist is attributed to a player who passes the ball to a teammate in a way that leads to a score by field goal, meaning that he or she was "assisting" in the basket. (wikipedia)

Monday, July 2, 2012

A day (or two) in the life of a job applicant at a public job fair...

Last month, I attended the Career Guide job fair of the Philippine Star held at SM Megamall.
I wanted to get a look and feel of how it is to attend a job fair nowadays (it has been about four years since I last manned a booth as a recruiter at these types of events).

The queue to the entrance snaked through five floors of the mall
Well, holy $%#T, Batman, it was a frenzy.

Kudos to the staff of the Philippine Star and the security team of SM Megamall for keeping the queue orderly - but that was still one hell of a line.  (In fact, it took me two days to get my applicant pass because I had to run back to the office for an urgent meeting with my students after about 2 and a 1/2 hours into the queue!).

The 2nd day wasn't as bad... doesn't mean it was faster though


On the second day, it took me close to three hours before I saw the entrance to the fair.  I came across a few familiar faces at the booths and re-connected with former colleagues and I even had a good conversation with one of them about taking his MBA at AIM.  I also met and spoke with a couple other company representatives. (always hit the "refresh" button on your network, folks).



There was a very interesting talk given by a guest speaker (sorry, I didn't get the name) and I liked how straight-forward her advice was (I'm sure her casual way of talking allowed the audience to grasp the concepts better).  She spoke of how to dress for an interview, what are the benefits of putting on makeup for girls, how tucking in your shirt properly makes a difference, etc.  I for one know I was properly groomed at that time - because applicants I would bump into kept asking me about what my company was and what were our available job openings.  I just pointed them to go to the companies I was familiar with.

That's one way of attracting talent - backpack your banner! :)
Don't get lost in the crowd...
If you are a fresh graduate, then it would probably make sense to go to public job fairs like this for entry level positions.  But honestly, if you have got years on you (and I saw a lot of these types of folks there - it takes one to know one), you will find it hard to compete with the younger folk.  If you're qualified and looking for a management level post, public job fairs is probably not the best way to start your networking. Most probably because of the high-volume recruitment environment of activities like this, the more senior hiring managers leave the work to their staff - and if networking is your intention, you would definitely want to talk to those higher up the food chain. You can also try talking to someone in an executive search firm who have live connections, like the guys in KSearch Asia or John Clements.  Get on LinkedIn too.

Remember, job hunting is not just about attending recruitment events like public job fairs- I suggest you to take a deep look at yourself, then find out what's out in the market, and then adapt/change before you attack a job opportunity that you've already researched (read this article).


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto

Sunday, July 1, 2012

How dirty (digitally) are you?

Back in the day when I was still in the BPO industry, I remember interviewing this guy who had a bad-@$$ tattoo on his forearm and neck.  We had the interview inside one of our interview rooms with web access (in between interviews, I would use the terminal to do a quick background check on my applicants where perhaps a simple Google query would do - I'm pretty sure a lot of recruiters do the same).

Well, to measure his communication skills, I asked the guy to give me in detail how a normal day at work for him went (he was from a competing BPO).  So blah blah blah he went , and I glanced at his resume and on his online profile.  I saw a lot of drunk photos and I also noticed that some positions and companies were mentioned online but were left out in his resume.  So I asked about the gaps in his resume, without giving him an idea that I already saw the companies/job titles he shared online.  His face turned a bit red and, well ...we'll get back to him later.


After conducting so many interviews, I am pretty confident when someone is not being truthful to me.  But having the internet to check on a hunch is a pretty awesome tool for a recruiter... and this probably doesn't help a lot of job hunters who aren't mindful of the digital dirt they have out there.


photo from http://www.snarkdit.com/passed-out/
Take time to Reflect and Research about your presence online.  How many photos do you have drunk and passed out?  How many times did you make fun of someone at work or said a bad word about a company?  I know some job hunters who bad-mouth potential employers because of an interview that went awry or because they didn't offer enough moolah - things that your future interviewer can read and will try to put into context.


Do yourself a favor and Google yourself (or Yahoo, or Bing, or whatever tickles your fancy).  Key in your name, and check for the Web content, Images content, or Video content about you.  See if anything comes up, and if it does, see if you can do something about it (maybe simply un-tagging yourself would help or remove the content if possible).  You can also keep yourself updated through Google alerts: you just key in your name and choose the volume and frequency of the alerts - this nifty tool will send you an email each time your name comes up online & shares the link of the content.


Remember, what goes around comes around.  If you put a negative comment about a colleague or a former employer or even a brand, understand that it would be probably be unlikely that your former colleague would recommend you to their current HR for an interview.  Or that your former boss would ask you to apply in their new company. Or an HR from a company that you made fun of would look at your resume.  Take note that social networks make money in selling user data to companies, be it for market research or even to third-party background investigators. As the internet has made it easier for people to look for job openings, advancements in web technology definitely helps recruiters in finding better fit for their organizations.


Reform your online presence and start cleaning away your digital dirt.  The best way to avoid having digital dirt is to not have any. Always be careful of the photos you share (no matter how awesome!).  Be careful on what you say in public forums (please do not bad mouth your employers or bosses) and revise your Facebook privacy settings (avoid getting tagged in photos without your permission).  Make sure you "like" fan sites or join groups that that are safe (think like a recruiter or hiring manager! what sites or fan pages would give you a red flag about an applicant?).  Basically, if you are serious about job hunting then you are going to have to reform yourself and make sure you convey a mature presence - and do not do this just online, please.  Honesty is still the best policy - align your online presence with the resume that you send forward (get on LinkedIn, for starters, and there are a number of guides available to help you get started).

You can also secure the services of a company such as Reputation Defender . For a few thousand pesos, they would address your needs of cleaning up your online presence (I doubt if it is guaranteed though especially for job hunters outside of the USA).

I admittedly tend to joke a lot on my social networks or joke/comment about personalities from sports and politics - but I try to make sure that they sound like jokes and nothing extremely hateful.  Keep in mind that there is always that risk of offending someone who comes across your tweet or blog or comment - and this can eventually hurt your chances of progressing in a job interview.

Going back to the tattooed guy I interviewed - well, he tried to describe the gaps (albeit lie) he had in his resume without mentioning the titles he had on his online profile (if I remember correctly, he said he took breaks and went around the Philippines or tried to open a business etc.).  I then put on my inquisitor cap (sorry, this is a trade secret, folks) and I got him to admit why he was terminated from those other BPOs (in one BPO, he got terminated because of a scandal that happened inside the premises, and then in another due to poor performance, etc. etc. etc.).  Oh, and he pretty much had a lot of not-so-nice things to say about his former employers.  "Thank you and have a nice day", said this recruiter.


Photo from www.whosawesome.com
"Past behavior predicts future behavior", folks, and those of us who do behavioral interviews strongly believe in this.  So be mindful of what behaviors you display online.



Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto

Thursday, June 28, 2012

The 4 R's of the Job Hunt Cycle

It's been a long time since I rock and rolled... -  Led Zeppelin

Good grief, it has been a while since my last post.  It's been a rocky year but you gotta roll with the punches.

I just want to share a framework I devised from what I have learned these past two years working for the career management services office of the Asian Institute of Management.  This job allowed me to learn from   my respected professors, business owners, managers, headhuters, and HR practitioners from different parts of the world - and not to mention counselling a diverse student body composed of experienced individuals from all over as well.

There are a number of takes on the job hunt cycle available online, but I feel I can add another framework that is captured in a 4-part process, namely the 4 R's: Reflection - Research - Reform - Recruitment.
( If you don't like it, well then, to echo Eddie Vedder and Pearl Jam: this is not for you.)

I'm from the nineties so I am more of an OHP guy than a PPT guy, so here's my diagram on the 4 R's  


Why is it a cycle? Well, frankly, your job hunt typically doesn't end after a rejected interview or after landing a job.  This cycle can take place in long stretches of time or even almost immediately after a job interview.

Essentially, the first part of the cycle is Reflection.  This is when you look internally and ask yourself: what are my transferable skills? what motivates me? who am I carrying this bag of bricks for? am I in the right place?  I feel we owe it to ourselves and it's practically our responsibility to always be on the lookout for better opportunities to grab within our organization or outside.  After failing an interview, do I automatically give up on my dream? (the answer: hell no).  

Richard Bolle's guide to job hunting is an excellent resource and you can grab a copy at almost any bookstore.  He talks about your skills that are transferable across different functions or industries- you don't have to box yourself into thinking that what you currently do for one position is limited to only being done within that organization.  Leadership, communication skills, adaptability - these are all competencies that are not restricted by job titles or companies. 

You have to know what your skills are (I recently asked my students to take the Bloomberg Assessment Test which is an excellent tool for those who want a career in finance) and find out where you are lacking.

You have to reflect and figure out for yourself what the next step is in your career. You have to align your capabilities, core values, your mission in life, your wants & needs, and your career objectives to be happy (and isn't that essentially what we are after - happiness?).

What will make you happy, you might ask?  Well, job hunter, you then have to do your Research: where and when do you take that next step?

You have to know more about the market and where you have a competitive advantage.  Ask around - is it the right time to jump into a certain industry or to join a certain company?  Know more about the industry that interests you and the roles that you find intriguing.  You might find out that in order to move careers, you can consider taking internships as a gateway or apply for management trainee programs (it could mean taking a considerable pay cut in the short term, but in the long run it can reap tremendous benefits especially if we are talking about self-fulfillment).  If you find you are lacking in some areas of a desired career, then you go on to the next step which is:

Reform.
Our needs and wants, our situations, etc. will always change (ergo the overly used mantra that the only thing constant in this world is change), and as talents we have to constantly adjust in our pursuit of happiness.

Michael Jordan,  well known for his aerial ability, re-entered the NBA after his first retirement without the same hops BUT learned to do the best fade-away jumper in the history of basketball.

M. Night Shyamalayan, known for suspense thrillers (I see dead people), learned (I hope) that he should stay away from adaptations (I see sleeping people) . 

But that doesn't mean I didn't reform over the years, so here's the same diagram in a more PPT friendly format 




Be it by adding skills through learning programs at work or taking further education  (e.g. take an MBA at AIM, it's awesome here), improving your communication skills , learning how to dress or present yourself properly (try the courses of John Robert Powers), learning a new language, or getting physically fit, you have got to make change happen (yup, I Obama'd that one). 

Here's another overly used quote but I love and believe in: "be the change you want to see in the world" (if you don't know who said that, then you are no fun).

The change has to be aligned with your goals and objectives which you should have covered in Reflection and Research.  You also will probably need to learn how to tailor-fit your resumes to make them more targeted and to learn how to handle case interviews or job interviews in general.

Also, you definitely need to improve your personal network.  For starters, go on LinkedIn.  As a job hunter, you have to think like a hiring manager - more often than not, you would want to hire someone you are already familiar with.  At AIM, I tell my students that they should use their internships as a break into the company and get more contacts whom they can approach for career advice.

You then enter the "battle" of Recruitment. If you did a good job in the first three components of the cycle, then this should be a breeze.  I've come across a lot of  job hunters who only think of this phase of the cycle and end up getting frustrated.  It isn't just about attending job fairs and taking interviews - you have to know what you're made of, what openings match you, what things you need to add to your utility belt, before you go for an interview.

I really feel that if you give a lot of thought and effort in addressing these areas, you'll be able to sift through job openings you find on JobStreet, Jobsdb or Monster quicker and you would only apply for the ones that really matter to you.  You'll know how to tackle the job opening with the right resume and the right approach during interviews. You'll know who to talk to in the organization because you improved your network.

Don't get lost in a sea of job hunters...

Is job hunting as simple as that? At the end of the day, this all depends on you, dear reader.

Be ready to explore possibilities and be targeted in your job hunt, but more importantly, be brave enough to fail. Because dude, it's a cycle - so, rock and roll.


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto


(by the way, my team at the Career Management Services of the AIM W.SyCip Graduate School of Business helps out in addressing the needs of our students with regards to the job hunt cycle intricately. Shameless plug.)

Thursday, September 22, 2011

AIM Singapore Career Fair 2011


Accenture. Coca-Cola. Google. Hewlett-Packard. Johnson & Johnson.

These are some of the companies that joined us for the Asian Institute of Management’s very first career fair in Singapore held last September 14, 2011.   On that day, AIM’s Career Management Services & Placement office (CMS) brought together recruiters and students of the Washington SyCip Graduate School of Business at the Mandarin Meritus Orchard hotel in Orchard Road, Singapore, for a day-long activity of company presentations and networking sessions.  Headed by no less than the Dean of the Institute, Professor Ricardo A. Lim, AIM was also represented by Associate Dean Horacio M. Borromeo, Brand Manager Mia Zamora, myself, and Jade Galvan of CMS.  Also in attendance were Greg Atienza and Sherbet Manalili of the Alumni Relations Office (ARO) and Dr. Gan Cheong Eng of the AIM Alumni Association of Singapore (AIMAS).  Sponsors of the event were Accenture, Coca-Cola Bottlers Philippines, Contact Singapore, Hewlett-Packard, and Johnson & Johnson.  

Dean Lim gave the welcome remarks to start the day.  He gave a light and warm presentation about the mix of our MBA and MM candidates, and how their diversity is value-adding to their learning experience in AIM.  Associate Dean Borromeo then presented the award for the 2010 Top Recruiter, Cognizant Technology Solutions, who was represented by Ms. Sonia Kolkarni, HR Head for ASEAN & Middle East.  For the third year in a row, Cognizant has been the top recruiter of AIM graduates, where they gave 20 offers to our MBA candidates in 2010.
A series of company presentations followed, first from Ms. Mary Anne Hebert, Recruitment Sourcing Lead for ASEAN region of Accenture. Ms. Marie Curitana, Head of Talent Acquisition, Coca-Cola Bottlers Philippines, then showcased a video of their company’s innovative marketing campaigns.  Hewlett-Packard’s HR Management Associate Program was discussed in detail by Leon Chan, APJ HR Planning and Operations.  Clifton Chang, University Recruitment Manager for APAC, gave a lively discussion about J&J’s International Recruitment Development Program (IRDP), and Akie Seno from AIM MBA 2010 also gave a few words about her experience in the IRDP program where she will be headed to the USA for the next stage of her training. The final presentation was from Cognizant, where we again called to stage Ms. Sonia Kulkarni.  Ms. Kulkarni spoke from the heart, and reached out to the students by identifying with them being a former MBA student who went through the stressful experience of “placement season”.  In summary, she advised the students that a job should not define one’s life and that sincerity is important. The rest of the day was given for networking sessions between the students and the recruiters, as well as scrumptious meals served by the good people of the Mandarin Meritus hotel.

The idea of having a career fair in Singapore started when I first visited the country last year in November.  Recognizing the strength and potential of Singapore being a “placement hub”, I felt that bringing our students to the doorsteps of these recruiters was not only innovative but hopefully more effective than doing recruitment remotely from the Philippines.  The planning and execution was definitely challenging, but we hope to improve on next year’s career fair in Singapore.  But it doesn’t stop here - we will be having an on-campus final placement week from December 5 – 9, 2011 in our Manila campus (interested parties may email cms@aim.edu for more details!).


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto


Monday, August 15, 2011

4th National HR Summit

Last July 28, I attended a two-day conference at the SMX Convention Center at the SM Mall of Asia.  It was basically the "comic-con" equivalent for HR practitioners like me.  Organized by Powermax Consulting Group, the 4th National HR Summit was a great way to learn from industry experts in the field of HR.  This years' theme was "From Hiring to Retiring".

Companies that were also represented at the convention included:
  • Del Monte Philippines
  • DMCI
  • Bangko Sentral ng Pilipinas
  • Philippine Airlines Inc
  • Filinvest Land Inc
  • Gardenia Bakeries (Philippines) Inc
  • Philippine Stock Exchange
  • Petron Corporation
  • Procter and Gamble
  • SM Retail Inc
  • Toyota Motors Phils. Corp
  • Cats Motors Inc
  • Toshiba Information Equipment (Phils.) Inc
  • Cebu Pacific Air 

The speakers at the summit included:
• Senator Aquilino "Nene" Pimentel (Senate of the Philippines)
• Rose O. Fuentes – President and Dean (SAIDE School of OD)
• Imelda Centeno – SVP, HRO (United Laboratories)
• Pat Sto. Tomas – Consultant, Former Secretary of DOLE / CSC & DPB Chairman
• Gerardo Cabochan – President & CEO (Pandayan)
• Manuel Quiambao – Corporate Secretary & Asst. Dean (College of Law, JRU)
• Auggie Cadua – Head HRD (MediaScape, Inc./ TV5)
• Virgel Binghay – Professor & Director (Center for Industry Productivity and Competitiveness SOLAIR, UP)
• Jesse Francis Rebustillo – AVP Classified Ads (Phil Daily Inquirer)
• Adrian Robles – Head, People and Leadership Dev (Meralco)
• Ricardo de Vera, MBA, CSP – Chairman Emeritus, PMA Chapters; Consultant - DTI and Certified International  Trainer - Singapore and Tokyo
• Dan Carlo M. Collado – Managing Director (PPL Developers Consultancy)
• Vic Alcuaz – Trainer and Consultant (Hospitality Headhunter)
• Howell Mabalot – Director, Training & Performance Improvement (Digitel LEC Division)
• George Ramos – Training Director (TeleDevelopment Services, Inc.)
• Rozanne V. Parungo – VP, HR and Training (Integra)
• Rita Bantigue – AVP & Head Learning and Dev (Meralco)
• Hans Montenegro – Country Manager (Northgate Arinso Ph)
• Felino “Jun” Palafox, Jr. – President (Management Asso. of the Ph)
• Nonong Noriega – AVP, Employee Development (PLDT)

I was able to hear from a few of the break-out sessions, but it was really great to hear from people like Pat Sto. Tomas - a former head of the Department of Labor and the second Filipino to be the President of the International Labor Organization.  Her Q&A really became a free consultation exercise for the HR directors in attendance.  

Another insightful presentation was given by Ms. Rozanne Parungo, VP for HR & Training for Integra (a BPO).  We often hear a lot about how important branding is for a company, but seldom does someone show us how they had implemented it.  At Integra, they value thir stakeholder's perception of the company and they allow their employees to market the Integra brand.  They make use of Net Promoter Score not only for their employees or clients but also with their applicants.  In the BPO industry, it is normal to see long lines at the recruitment offices and for Integra to have an almost-perfect satisfaction score from their applicants is quite impressive.  

A talk on Social Media Recruitment was given by Mr. Augie Cadua of Mediascape.  He spoke to us about the use of social media in the realm of talent acquisition/recruitment.  It seems pretty logical that if you want to recruit Filipino talent, your company should go online.  Why? Well, more than 29.7 million Filipinos, or 30% of the Philippine population, use the internet.  And it should be cheaper then above-the-line tactics (i.e. traditional media such as Print, Radio, and Television).  He gave us a list of the top sites in the Philippines, which were:
10) wordpress.com
9)   sulit.com
8)   twitter.com
7)   wikipedia.com
6)   blogger.com
5)   yahoo.com
4)   youtube.com
3)   google.com.ph
2)   google.com (what's the difference? is it the .ph? Does the extra traffic mean more income for Google?)
And numero uno goes to
1)   well, this is a no-brainer: facebook.com

My favorite website for recruitment purposes, LinkedIn, was number 11 (the site recently outpaced Myspace in visits so I think this social network will continue to grow and make things easier for companies and jobhunters in finding the right fit). Other HR/Recruitment- relevant websites for the Philippines were the Philippine Daily Inquirer (23) and Jobstreet.com (25).  If you think like a recruiter during the job hunt, which you should, then these sites might be the place to see some job ads.  But LinkedIn should be worthy of your time, and I'll write something about LinkedIn soon enough.

There was also a nice and honest presentation given by Ms. Rita Bantigue, AVP and Head LEarning Development for Meralco.  Her discussion was about how she implemented a succession plan in Meralco, or rather, how the implementation is going.  She started the project in 2005, and it is still being implemented today.  Among the presentations, I have to say hers was very sincere and straightforward.  Being HR practitioners, I guess the audience empathized with her when she shared how challenging it was to go through different owners of such a large organization (i.e. Meralco was bought during the middle of her implementation of the succession plan) but that she was also fortunate that the current ownership is more supportive of the initiative.  I guess a caveat for those who will start their own succession plan: make sure you have buy-in from the top as well as from senior management.  Another challenge she encountered was the nomination of successors (i.e. incumbent managers apparently were hesitant to nominate their successors and it took her two years just to get a list of nominees!). 

The event was capped by a talk from Senator Nene Pimentel, a fellow Mindanaoan.  His airtime was about good governance and good management.  When he entered the hall, his staff distributed hard copies of his complaint on the election of Senator Zubiri who they claim had benefited from electioneering (and the casualty being his son, Koko Pimentel).  Looking back, it was intriguing because this was prior to the resignation of Senator Zubiri.  Now his son has been proclaimed, so if you do not know what I am talking about, you need not bother.  His talk was well-appreciated by the crowd, and I even got a photo op with the man (much to the disdain of the bodyguard). 

I'll look forward to next year's summit.  Good job, Powermax!


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto

Monday, July 25, 2011

Choice Picks from Career Tools

This is a list of choice Career Tools podcasts from Manager Tools that I think would be helpful to any type of job-hunter.  Career Tools are discussions between Michael Auzenne and Mark Horstman and they provide advice on topics about job hunting, work etiquette, and career decisions.

You can visit their website at www.manager-tools.com 
Thank you to the guys at Manager Tools for this resource.

(Just click on the sub-heading for each podcast. )


The Rule of 50
I was asked by one of our students about how does one maintain their professional network.  This question, although it sounds quite basic, lead me to a search and thus finding Career Tools on iTunes.  This podcast is a very healthy discussion about this topic, and I really like the simple & helpful (and more importantly, DOABLE) tips.

Getting Started with LinkedIn Part 1
Getting Started with LinkedIn Part 2
Recent news have said that LinkedIn already has more users than MySpace, and being the professional social network, it must now be considered as a must-have in your bag of weapons for the job hunt.  These podcasts guide you on setting up your profile on LinkedIn and approaching your network.

Resumes for Graduates
Your Resume Stinks!
Resume Update 2010 Part 1
Resume Update 2010 Part 2
These podcasts are about the latest video games and movie trailers. NOT!
I just wanted to make sure I still have your attention.  These discussions provide helpful advice on how to craft a one-page resume.  Ever since I joined AIM, I have recommended the use of 1-page resumes in job applications and I have coached so many already.  I understand how difficult it is to put all of your work experience on one page, and these podcasts support what I have already shared with our students.

What to Take to an Interview
Interviewing - What to Do While You Wait
The Eight Minute Rule
These are select podcasts about what to do or not do for job interviews. I really enjoyed the Eight Minute Rule (i.e. the perfect time to arrive for your interview is arrive eight minutes early).

Other must-listen Career Tools podcasts:
The Career Tools Rule of Job Applications: 75%
Finish a Conversation
Asking your Network About an Opportunity
How to Ask for Advice
Writing Resumes for Consultants and Project Managers



I highly recommend Michael and Mark's podcasts, and you can get a full list of their audio files on iTunes (look for Career Tools) or at http://www.manager-tools.com/podcasts/career-tools 

Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto

Friday, July 8, 2011

AIM & Coca-Cola Open Happiness Day

AIM & Coca-Cola Open Happiness Day
By Khairy Alonto, CMS & Placement Manager for AIM

Last July 6, 2011, Coca-Cola sponsored a recruitment event solely for the Asian Institute of Management's Washington SyCip Graduate School of Business at the Dusit Thani Hotel in Makati City, Philippines.  This was a new venture between AIM's Career Management Services & Placement office and the HR team of Coca-Cola Bottler's Philippines and Coca-Cola Philippines, in their pursuit of recruiting the best talent available for their organization.  It was even mentioned that “they were here to recruit their dream team”.

Coca-Cola Bottlers was headed by their CEO, Bill Schultz, and their COO, Baring Olafsson; Coca-Cola Philippines was headed by Guillermo Aponte, their President and General Manager.  Other representatives from Coca-Cola were Jen Garcia (HR Director) and Atty. Tina Reyes, among other senior leaders of their company.  On the other hand, AIM was represented by no less than our President, Edilberto De Jesus, and Professor Ricardo A. Lim, our new Dean of the Institute. Other representatives from AIM were: Ana Puatu (Program Manager for the W.SyCip Graduate School of Business), Mia Zamora (Brand Manager), Jade Galvan & Eena Reyes of CMS, and yours truly. 

Current students of AIM were also joined by some alumni who were interested in knowing more about Coca-Cola.  What’s to know more about Coca-Cola, you might ask? We all know it’s a top beverage company globally. Well, we found out from their leaders so many things about Coca-Cola.  For one, in spite of the difference in population, Coca-Cola Philippines has a much larger business compared to India (and I hope our Indian students would take this as a challenge!).  They also shared videos and presentations about their CSR campaigns and promotions, and how promoting happiness is key to their strategy.  We also witnessed an ingenious way of strengthening awareness about Coca-Cola by word of mouth (and sorry, I won’t be sharing it because I will let that buzz reach you personally).  Let’s just say that it included a delivery van that delivered happiness with a push of a button.






Guillermo spoke to us about their company as an employer, by being specific of their core values and their importance, namely: leadership, passion, integrity, collaboration, diversity, quality, and accountability.  Baring inspired us with his talk on a quick glance of Coca-Cola Bottler’s Philippines, and even humorously pointed out that diversity in Coca-Cola can be readily observed with the three guys that were on stage: an American (Bill), a Colombian (Guillermo), and an Icelander (Baring).   Bill talked more about his personal experiences leading towards being a CEO.  He spoke about his work with P&G, Dixie cups, and a rice company before joining Coca-Cola and also experiences he had when he started out with Coca-Cola India.  Jen Garcia, their HR Director, moderated the Q&A portion where their three senior leaders answered the technical and sincere questions of our eager graduate students.
  
This event would not have been possible without the dedicated efforts of Marie Curitana, Senior Manager for Talent Acquisition of Coca-Cola Bottler’s Philippines and her team, whom I personally coordinated with by trading phone calls, emails, and SMS.  I personally had a blast that night, and I probably had four bottles of Coke Zero (I forgot to ask them where I can purchase it in bottled packaging; Coca-Cola really does taste better in a bottle).  Seriously, I just want to let you readers know how much I appreciate the efforts of Coca-Cola’s senior management– in my decade of experience as an HR practitioner, I always felt that top management, and perhaps even the CEO, should still play a role in the recruitment of their next wave of leaders. I have rarely seen this done, and it was refreshing to see the CEO of Coca-Cola Bottlers Philippines and the President/General Manager of Coca-Cola Philippines actively recruiting the best that AIM can offer.

Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto