Job /jäb/ n. - A regular activity performed in exchange for payment, especially as one's trade, occupation, or profession.

Hunt /hənt / n. - The act of conducting a search for something.

Assist /əˈsist/ v. - Help (someone), typically by doing a share of the work.
n. - In basketball, an assist is attributed to a player who passes the ball to a teammate in a way that leads to a score by field goal, meaning that he or she was "assisting" in the basket. (wikipedia)
Showing posts with label Recruitment. Show all posts
Showing posts with label Recruitment. Show all posts

Tuesday, July 10, 2012

Day 2 of Company Presentations @ 2012 AIM Placement Fair

Participating Companies
The following are brief descriptions of the company presentations conducted during the 2012 AIM Placement Fair.  You can click on the names of the compay to be directed to their website.  Enjoy!


ACCENTURE

The first presentation of the day was given by Luis Gamboa of Accenture Philippines.  Luis is the head of management consulting, and he shared his experience with the students having been with the company for the past 14 years, starting as a consultant in their Chicago office.
He gave an overview of how they deliver their business: from giving high value business consulting, to systems integration, to application outsourcing, to infrastructure outsourcing, to business process outsourcing.


Luis was on campus to promote Accenture and spoke about what management consulting is about and what opportunities are available for our talent in AIM.

CITIBANK
Agnes Mondonendo, HR Director for Citibank
The Citibank N.A. presentation was given by their HR Director for Learning & Development, Ms. Agnes Mondonendo.  She gave an overview of the Management Associate Program of Citibank, and was also joined by three guys from last year's MBA batch that joined their program: Jessica Gallegos, Tony Munoz, and Distinction Awardee Kris Serrano.  

AIM MBA Citibankers: Jess Gallegos, Kris Serrano, and Tony Munoz
Jess, Kris, and Tony gave their own experiences with Citibank and how their career progression could be with the banking giant.  To know more about Citi's MAP program, please visit their website.

PLDT GLOBAL
Did you know that our local telecom giant has operations globally?  This business of PLDT was the presentation given by Atty. Alex Aaron A. Rios, Head of Legal Services of PLDT Global.   He was also joined by the head of their HR and Admin Services, Mr. Dionisio Buhay.


Atty. Rios and Mr. Buhay were able to answer the queries of the MBA and MM students about careers in PLDT Global and opportunities for them when they graduate in December.




TDG
If you're as mature as me, then you would know of a local pager company like Easycall. What you probably didn't know is that is still an existing company that progressed in the IT/ITES industry and that it is but one of the thirty companies under the Transnational Diversified Group umbrella.  The core business of TDG would be shipping and logistics, but they have diversified into energy, technology and BPO as well (i.e. ePerformax).   For a complete list of their companies, please visit their website.

The talk was given by Ms. Ellen Bernardo, HR & Admin Manager.  She shared how the business grew from just 1 company with 16 employees to 30 companies with 15,000 employees and growing.  She also presented a video clip showcasing their TDGers, including our brilliant AIM alumni.








UNILEVER
Liza Marie Vengco, Communications Manager, introduced her company to the students - not that Unilever needs much introduction.  As a very well-known house of brands, Liza didn't need to spend too much time in explaining what they do in terms of brand management and product distribution - but she did share interesting initiatives that sets them apart.

For one, Unilever, through a partnership with the NGO Rags2Riches, operates a Women Empowerment Center and they also have a strong tie-up with the Gawad Kalinga Foundation.  She shared their Sustainable Living Plan that is strongly hinged on the company's culture and not its policies -  and this clearly shows that Unilever is a socially responsible organization.  Interested students were encouraged to apply for opportunities via their careers website.




(For the coverage of the presentations by Franklin Baker, B&M Global, and the Aboitiz Group, please read the blog post by my teammate Jade Galvan.)
(For the Day 1 Company Presentations, read this post).
(For a  complete list of companies that participated in this year's Placement Fair, please read this earlier post.)


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto


To know more about the MBA and MM programs in AIM, please email Edythe Bautista at mbautista@aim.edu
To know more about our services in career management, email cms@aim.edu


Monday, July 9, 2012

Franklin Baker, B&M Global, and the Aboitiz Group @ 2012 AIM Placement Fair


The following entries are provided by guest blogger  JADE GALVAN of the AIM Career Management Services team.  This is her coverage of the two company presentations last July 5, 2012 at the recently concluded 2012 AIM Placement Fair.

Coconut products - that will be the first thing that comes to mind when I hear the name Franklin Baker. This manufacturing company made a presentation at the AIM campus on the first day of the 2012 Placement Fair.  The talk was conducted by Mr. Dong Buligan, Senior HR Manager for Human Resources, who came all the way from Davao City. Franklin Baker was started in the Philippines by the late Bob Chandran, a prominent AIM alum and Triple A Award recipient in 1992.  Dong was encouraged by top management in Franklin Baker to give a company presentation on campus, most notably by their President and another AIM alum Mr. Juan Armando Patag. 
Dong Buligan with AIM students (MBA and MM)
The presentation started with a brief history of Franklin Baker and how it started in the USA.  It also involved how the company grew to become the foremost supplier of coconut products in the country. Apart from manufacturing, Franklin Baker continually improves and seeks innovative ways to do business in the country through their Research and Development arm that provides technical, regulatory & product development.  Mr. Buligan also shared management-level job openings in their firm for our students. Locally, Franklin Baker has two manufacturing facilities in the Philippines- in Davao del Sur in Mindanao and in Laguna in Luzon.

B&M Global is a subsidiary of Baker & McKenzie International B.V. Located in the prestigious business district of Bonifacio Global City, B&M Global is a Philippine shared-service center for law firms in 38 countries globally and this includes providing support documentation services.  The presenters for B&M Global were Madia Salcedo (Project Supervisor) and Joyce Garcia (Project Coordinator) both for Global Business Development and Marketing.  Maida and Joyce, both from the marketing leg of the company, gave the presentation on the dynamic nature of the work in a typical KPO for law firms.
They presented employee engagement activities that can be expected within the firm fostering dynamism and camaraderie among colleagues. Together with the HR manager, Portia Llaguno, their team shared career opportunities locally and worldwide, including specific roles in their marketing and business development department. It is encouraging to note that career shifters definitely have a place in the company according to the speakers.

ABOITIZ GROUP

Valerie Cruz, Talent Attraction Manager for Aboitiz

Aboitiz Group, one of the leading and biggest companies in the country today, conducted a presentation at the SGV Caseroom of the Asian Institute of Management, with Ms. Valerie Cruz, Talent Attraction Manager of Aboitiz Equity Ventures (AEV), as keynote speaker. The Aboitiz Group is recognized by various local and international surveys and publications as among the Philippines’ best managed companies and is held in 2010 as Asia's Best Companies. In 2011, they were Gold Awardee by the Institute of Corporate Directors for their subsidiaries - Aboitiz Equity Ventures, Aboitiz Power Corporation and UnionBank of the Philippines. During the talk, together with the human resources team in support, Ciarah Pacheco and Kim Villacrucis, Ms. Cruz shared the company’s profile and history together with some career opportunities within Aboitiz Group’s vast businesses in the power, banking, food, construction, land development & ship building sectors.  Various functions for career possibilities within the mentioned sectors include Accounting, Administration, Audit, Branding, Corporate Communications, Corporate Finance, Human Resources, Information Technology, Legal, Treasury, Corporate Social Responsibility, Customer Service, Engineering, Marketing and Sales, Purchasing, Quality Assurance and Control, Regulatory and Trading. AEV in particular has received numerous awards for its corporate governance practices. The presentation was graced as well by Mr. Román V. Azanza III, First Vice President - Business Development and Ms. Noemi Sebastian, AVP – Human Resources and Quality. Both special guests insightfully shared their thoughts and wealth of experiences within the Aboitiz Group.
Among the current job openings, AEV plans to build an OJT program specifically tailored-fit for MBA students and CMS hopes to hear more about it by 2013.  For a list of the companies of the Aboitiz group, please visit their website.


Galvan for the assist...

- Jade Galvan is CMS Coordinator in AIM. She is a DLSU alumna and is a member of the Philippine team that bagged top prize at the 2012 Kaohsiung International Dragonboat Competition


To know more about the MBA program in AIM, please email Edythe Bautista at mbautista@aim.edu
To know more about our services in career management, email cms@aim.edu


Day 1 Company Presentations @ 2012 AIM Placement Fair

Participating Companies
The following are brief descriptions of the company presentations conducted during  the 2012 AIM Placement Fair.  You can click on the names of the compay to be directed to their website.  Enjoy!

BPO ELITE
The first presentation was conducted by Dan Meyer, CEO and founder of BPO Elite.

Dan Meyer, CEO of BPO Elite with AIM students
Dan spoke a lot about analytics and why there is a need for such a role.  I particularly enjoyed his discussion on the movie Moneyball and how the true-to-life character portrayed by Superbad Jonah Hill used analytic tools to come up with metrics that actually mattered in recruiting baseball players.  If you've seen the movie, you would know that the Oakland A's did fairly well with the littlest amount of salary in the league. All because of some dude in analytics.

Proper use of analytics can turn around a failing business (much like the A's).  And  according to Dan, advancements in technology has really made the world a whole lot smaller and data is now easier to move around.  He shared with the class a couple of tools that they use in analytics.  Dan also spoke of the BPO environment in the Philippines and that his company's goal is to provide an elite level of preparatory training for analysts in the industry.  Visit his blog at http://bpoelite.wordpress.com/

"Making the right decision at the right time is the difference between success and failure." - Dan Meyer

GL ADVISOR
Up next was Jason Kass of GL Advisor.  Jason, a native of Boston, Massachusetts, has been in the country for only three months and he shared with the students what GL Advisor and GL Capital was all about.


He was clear that the Manila office is not a BPO and that GL Advisor is located in only two countries - Philippines and the USA (which started in 2003).  The core business of GL Advisor is to provide financial advice to those with student loans (something our students can definitely relate to) and maximize risk-adjusted returns.  

Jason shared the management-level openings that the  students can apply for and he also described the org structure (which is relatively flat).  His team later described how proprietary research is done and how career progression could be for the talent they acquire.  One question that would definitely be asked during their interviews would be: what are your interests?  Advice to our students: to enjoy working in GL Advisor or GL Capital you would have to be really interested in financial markets.


MAERSK-Global Service Center and MAERSK-FILIPINAS
Two sessions were provided to Maersk, the largest shipping line in the world.  Quickly, to differentiate the two, Maersk-GSC is the back office and the main logistics company is Maersk-Filipinas.  The presentations were given by no other than the heads of the Philippine offices: Kristina Beckendorf, Managing Director of Maersk-GSC, and Johan Sisgaard, Managing Director for Maersk-Filipinas.  They told the audience that they are looking for leadership talent to groom for key positions in Maersk.

Johan Sisgaard, MD of Maersk-Filipinas

Kristina Beckendorf, MD of Maersk-GSC
The company video of Maersk was shown, and serious job hunters should take a few minutes to watch it to know more about their culture in Maersk (nerd trivia: John Hurt's the narrator!).  It captures what Maersk is all about  - an exciting destination for our MBAs and MMs!

LAZADA PHILIPPINES

Lazada was the last to present in Day 1.  Lazada is an e-commerce company that is just a few months old.  The speaker was its co-founder and Managing Director, Timothy Go, and he had an intimate discussion with our entrepreneurial-spirited audience.  His goal: to be the Amazon.com of the Philippines.  He spoke about competing with the grey market, and that it is about finding the right supplier and managing margins.  Lazada sells only authentic products but at amazingly low prices with delivery nationwide PLUS pay-on-delivery scheme PLUS a 14-day cash-back program (i.e. if you don't want to purchase the product after seeing or holding it, customers are not obligated to complete the purchase).  How does he do it?  Well, that's definitely his trade secret and I trust that a couple of our students can help expand this interesting venture.



 (to read about two other presentations by Franklin Baker and B&M Global, please read this article)


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto


To know more about the MBA program in AIM, please email Edythe Bautista at mbautista@aim.edu
To know more about our services in career management, email cms@aim.edu

Tuesday, July 3, 2012

AIM Placement Fair 2012

Tomorrow will be the start of our 2-day on-campus recruitment fair in AIM for our incumbent MBA and MM candidates.  We were able to invite 31 companies across 16 industries, including conglomerates such as the Ayala Group, Aboitiz Group, and TDG.


List of Participating Companies:

Companies under the Aboitiz Group of Companies:
·         Aboitiz Energy Solutions Inc.
·         Aboitiz Land
·         Aboitiz Power Renewable Inc.
·         Aboitiz Power
·         Aboitiz Foundation
·         Pilmico
·         SN Aboitiz Power
·         VECO (Visayan Electric Company)
·         & other subsidiaries

Companies under the Ayala Group of Companies:
·         Ayala Corporation
·         Ayala Land
·         BPI
·         Globe
·         Honda Cars Makati
·         Integrated Microelectronics Inc.
·         Isuzu Automotive
·         Manila Water
·         & other subsidiaries

Companies under Transnational Diversified Group:
·         EasyCall Communications Philippines Inc.
·         ePerformax Contact Centers and BPO
·         Global E-Business Solutions, Inc.
·         Orion IT Services
·         Star Asia Technologies PTE, Ltd. (SAT)
·         Transnational E-Business Solutions, Inc.
·         & other subsidiaries


Read more about this exclusive event on: http://www.theaimblog.com/aim-placement-fair-2012/

I'll be writing more on this tomorrow and on Friday.

Alonto for the assist...


To know more about the MBA program in AIM, please email Edythe Bautista at mbautista@aim.edu
To know more about our services in career management, email cms@aim.edu

Monday, July 2, 2012

A day (or two) in the life of a job applicant at a public job fair...

Last month, I attended the Career Guide job fair of the Philippine Star held at SM Megamall.
I wanted to get a look and feel of how it is to attend a job fair nowadays (it has been about four years since I last manned a booth as a recruiter at these types of events).

The queue to the entrance snaked through five floors of the mall
Well, holy $%#T, Batman, it was a frenzy.

Kudos to the staff of the Philippine Star and the security team of SM Megamall for keeping the queue orderly - but that was still one hell of a line.  (In fact, it took me two days to get my applicant pass because I had to run back to the office for an urgent meeting with my students after about 2 and a 1/2 hours into the queue!).

The 2nd day wasn't as bad... doesn't mean it was faster though


On the second day, it took me close to three hours before I saw the entrance to the fair.  I came across a few familiar faces at the booths and re-connected with former colleagues and I even had a good conversation with one of them about taking his MBA at AIM.  I also met and spoke with a couple other company representatives. (always hit the "refresh" button on your network, folks).



There was a very interesting talk given by a guest speaker (sorry, I didn't get the name) and I liked how straight-forward her advice was (I'm sure her casual way of talking allowed the audience to grasp the concepts better).  She spoke of how to dress for an interview, what are the benefits of putting on makeup for girls, how tucking in your shirt properly makes a difference, etc.  I for one know I was properly groomed at that time - because applicants I would bump into kept asking me about what my company was and what were our available job openings.  I just pointed them to go to the companies I was familiar with.

That's one way of attracting talent - backpack your banner! :)
Don't get lost in the crowd...
If you are a fresh graduate, then it would probably make sense to go to public job fairs like this for entry level positions.  But honestly, if you have got years on you (and I saw a lot of these types of folks there - it takes one to know one), you will find it hard to compete with the younger folk.  If you're qualified and looking for a management level post, public job fairs is probably not the best way to start your networking. Most probably because of the high-volume recruitment environment of activities like this, the more senior hiring managers leave the work to their staff - and if networking is your intention, you would definitely want to talk to those higher up the food chain. You can also try talking to someone in an executive search firm who have live connections, like the guys in KSearch Asia or John Clements.  Get on LinkedIn too.

Remember, job hunting is not just about attending recruitment events like public job fairs- I suggest you to take a deep look at yourself, then find out what's out in the market, and then adapt/change before you attack a job opportunity that you've already researched (read this article).


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto

Thursday, June 28, 2012

The 4 R's of the Job Hunt Cycle

It's been a long time since I rock and rolled... -  Led Zeppelin

Good grief, it has been a while since my last post.  It's been a rocky year but you gotta roll with the punches.

I just want to share a framework I devised from what I have learned these past two years working for the career management services office of the Asian Institute of Management.  This job allowed me to learn from   my respected professors, business owners, managers, headhuters, and HR practitioners from different parts of the world - and not to mention counselling a diverse student body composed of experienced individuals from all over as well.

There are a number of takes on the job hunt cycle available online, but I feel I can add another framework that is captured in a 4-part process, namely the 4 R's: Reflection - Research - Reform - Recruitment.
( If you don't like it, well then, to echo Eddie Vedder and Pearl Jam: this is not for you.)

I'm from the nineties so I am more of an OHP guy than a PPT guy, so here's my diagram on the 4 R's  


Why is it a cycle? Well, frankly, your job hunt typically doesn't end after a rejected interview or after landing a job.  This cycle can take place in long stretches of time or even almost immediately after a job interview.

Essentially, the first part of the cycle is Reflection.  This is when you look internally and ask yourself: what are my transferable skills? what motivates me? who am I carrying this bag of bricks for? am I in the right place?  I feel we owe it to ourselves and it's practically our responsibility to always be on the lookout for better opportunities to grab within our organization or outside.  After failing an interview, do I automatically give up on my dream? (the answer: hell no).  

Richard Bolle's guide to job hunting is an excellent resource and you can grab a copy at almost any bookstore.  He talks about your skills that are transferable across different functions or industries- you don't have to box yourself into thinking that what you currently do for one position is limited to only being done within that organization.  Leadership, communication skills, adaptability - these are all competencies that are not restricted by job titles or companies. 

You have to know what your skills are (I recently asked my students to take the Bloomberg Assessment Test which is an excellent tool for those who want a career in finance) and find out where you are lacking.

You have to reflect and figure out for yourself what the next step is in your career. You have to align your capabilities, core values, your mission in life, your wants & needs, and your career objectives to be happy (and isn't that essentially what we are after - happiness?).

What will make you happy, you might ask?  Well, job hunter, you then have to do your Research: where and when do you take that next step?

You have to know more about the market and where you have a competitive advantage.  Ask around - is it the right time to jump into a certain industry or to join a certain company?  Know more about the industry that interests you and the roles that you find intriguing.  You might find out that in order to move careers, you can consider taking internships as a gateway or apply for management trainee programs (it could mean taking a considerable pay cut in the short term, but in the long run it can reap tremendous benefits especially if we are talking about self-fulfillment).  If you find you are lacking in some areas of a desired career, then you go on to the next step which is:

Reform.
Our needs and wants, our situations, etc. will always change (ergo the overly used mantra that the only thing constant in this world is change), and as talents we have to constantly adjust in our pursuit of happiness.

Michael Jordan,  well known for his aerial ability, re-entered the NBA after his first retirement without the same hops BUT learned to do the best fade-away jumper in the history of basketball.

M. Night Shyamalayan, known for suspense thrillers (I see dead people), learned (I hope) that he should stay away from adaptations (I see sleeping people) . 

But that doesn't mean I didn't reform over the years, so here's the same diagram in a more PPT friendly format 




Be it by adding skills through learning programs at work or taking further education  (e.g. take an MBA at AIM, it's awesome here), improving your communication skills , learning how to dress or present yourself properly (try the courses of John Robert Powers), learning a new language, or getting physically fit, you have got to make change happen (yup, I Obama'd that one). 

Here's another overly used quote but I love and believe in: "be the change you want to see in the world" (if you don't know who said that, then you are no fun).

The change has to be aligned with your goals and objectives which you should have covered in Reflection and Research.  You also will probably need to learn how to tailor-fit your resumes to make them more targeted and to learn how to handle case interviews or job interviews in general.

Also, you definitely need to improve your personal network.  For starters, go on LinkedIn.  As a job hunter, you have to think like a hiring manager - more often than not, you would want to hire someone you are already familiar with.  At AIM, I tell my students that they should use their internships as a break into the company and get more contacts whom they can approach for career advice.

You then enter the "battle" of Recruitment. If you did a good job in the first three components of the cycle, then this should be a breeze.  I've come across a lot of  job hunters who only think of this phase of the cycle and end up getting frustrated.  It isn't just about attending job fairs and taking interviews - you have to know what you're made of, what openings match you, what things you need to add to your utility belt, before you go for an interview.

I really feel that if you give a lot of thought and effort in addressing these areas, you'll be able to sift through job openings you find on JobStreet, Jobsdb or Monster quicker and you would only apply for the ones that really matter to you.  You'll know how to tackle the job opening with the right resume and the right approach during interviews. You'll know who to talk to in the organization because you improved your network.

Don't get lost in a sea of job hunters...

Is job hunting as simple as that? At the end of the day, this all depends on you, dear reader.

Be ready to explore possibilities and be targeted in your job hunt, but more importantly, be brave enough to fail. Because dude, it's a cycle - so, rock and roll.


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto


(by the way, my team at the Career Management Services of the AIM W.SyCip Graduate School of Business helps out in addressing the needs of our students with regards to the job hunt cycle intricately. Shameless plug.)

Thursday, September 22, 2011

AIM Singapore Career Fair 2011


Accenture. Coca-Cola. Google. Hewlett-Packard. Johnson & Johnson.

These are some of the companies that joined us for the Asian Institute of Management’s very first career fair in Singapore held last September 14, 2011.   On that day, AIM’s Career Management Services & Placement office (CMS) brought together recruiters and students of the Washington SyCip Graduate School of Business at the Mandarin Meritus Orchard hotel in Orchard Road, Singapore, for a day-long activity of company presentations and networking sessions.  Headed by no less than the Dean of the Institute, Professor Ricardo A. Lim, AIM was also represented by Associate Dean Horacio M. Borromeo, Brand Manager Mia Zamora, myself, and Jade Galvan of CMS.  Also in attendance were Greg Atienza and Sherbet Manalili of the Alumni Relations Office (ARO) and Dr. Gan Cheong Eng of the AIM Alumni Association of Singapore (AIMAS).  Sponsors of the event were Accenture, Coca-Cola Bottlers Philippines, Contact Singapore, Hewlett-Packard, and Johnson & Johnson.  

Dean Lim gave the welcome remarks to start the day.  He gave a light and warm presentation about the mix of our MBA and MM candidates, and how their diversity is value-adding to their learning experience in AIM.  Associate Dean Borromeo then presented the award for the 2010 Top Recruiter, Cognizant Technology Solutions, who was represented by Ms. Sonia Kolkarni, HR Head for ASEAN & Middle East.  For the third year in a row, Cognizant has been the top recruiter of AIM graduates, where they gave 20 offers to our MBA candidates in 2010.
A series of company presentations followed, first from Ms. Mary Anne Hebert, Recruitment Sourcing Lead for ASEAN region of Accenture. Ms. Marie Curitana, Head of Talent Acquisition, Coca-Cola Bottlers Philippines, then showcased a video of their company’s innovative marketing campaigns.  Hewlett-Packard’s HR Management Associate Program was discussed in detail by Leon Chan, APJ HR Planning and Operations.  Clifton Chang, University Recruitment Manager for APAC, gave a lively discussion about J&J’s International Recruitment Development Program (IRDP), and Akie Seno from AIM MBA 2010 also gave a few words about her experience in the IRDP program where she will be headed to the USA for the next stage of her training. The final presentation was from Cognizant, where we again called to stage Ms. Sonia Kulkarni.  Ms. Kulkarni spoke from the heart, and reached out to the students by identifying with them being a former MBA student who went through the stressful experience of “placement season”.  In summary, she advised the students that a job should not define one’s life and that sincerity is important. The rest of the day was given for networking sessions between the students and the recruiters, as well as scrumptious meals served by the good people of the Mandarin Meritus hotel.

The idea of having a career fair in Singapore started when I first visited the country last year in November.  Recognizing the strength and potential of Singapore being a “placement hub”, I felt that bringing our students to the doorsteps of these recruiters was not only innovative but hopefully more effective than doing recruitment remotely from the Philippines.  The planning and execution was definitely challenging, but we hope to improve on next year’s career fair in Singapore.  But it doesn’t stop here - we will be having an on-campus final placement week from December 5 – 9, 2011 in our Manila campus (interested parties may email cms@aim.edu for more details!).


Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto


Friday, July 8, 2011

AIM & Coca-Cola Open Happiness Day

AIM & Coca-Cola Open Happiness Day
By Khairy Alonto, CMS & Placement Manager for AIM

Last July 6, 2011, Coca-Cola sponsored a recruitment event solely for the Asian Institute of Management's Washington SyCip Graduate School of Business at the Dusit Thani Hotel in Makati City, Philippines.  This was a new venture between AIM's Career Management Services & Placement office and the HR team of Coca-Cola Bottler's Philippines and Coca-Cola Philippines, in their pursuit of recruiting the best talent available for their organization.  It was even mentioned that “they were here to recruit their dream team”.

Coca-Cola Bottlers was headed by their CEO, Bill Schultz, and their COO, Baring Olafsson; Coca-Cola Philippines was headed by Guillermo Aponte, their President and General Manager.  Other representatives from Coca-Cola were Jen Garcia (HR Director) and Atty. Tina Reyes, among other senior leaders of their company.  On the other hand, AIM was represented by no less than our President, Edilberto De Jesus, and Professor Ricardo A. Lim, our new Dean of the Institute. Other representatives from AIM were: Ana Puatu (Program Manager for the W.SyCip Graduate School of Business), Mia Zamora (Brand Manager), Jade Galvan & Eena Reyes of CMS, and yours truly. 

Current students of AIM were also joined by some alumni who were interested in knowing more about Coca-Cola.  What’s to know more about Coca-Cola, you might ask? We all know it’s a top beverage company globally. Well, we found out from their leaders so many things about Coca-Cola.  For one, in spite of the difference in population, Coca-Cola Philippines has a much larger business compared to India (and I hope our Indian students would take this as a challenge!).  They also shared videos and presentations about their CSR campaigns and promotions, and how promoting happiness is key to their strategy.  We also witnessed an ingenious way of strengthening awareness about Coca-Cola by word of mouth (and sorry, I won’t be sharing it because I will let that buzz reach you personally).  Let’s just say that it included a delivery van that delivered happiness with a push of a button.






Guillermo spoke to us about their company as an employer, by being specific of their core values and their importance, namely: leadership, passion, integrity, collaboration, diversity, quality, and accountability.  Baring inspired us with his talk on a quick glance of Coca-Cola Bottler’s Philippines, and even humorously pointed out that diversity in Coca-Cola can be readily observed with the three guys that were on stage: an American (Bill), a Colombian (Guillermo), and an Icelander (Baring).   Bill talked more about his personal experiences leading towards being a CEO.  He spoke about his work with P&G, Dixie cups, and a rice company before joining Coca-Cola and also experiences he had when he started out with Coca-Cola India.  Jen Garcia, their HR Director, moderated the Q&A portion where their three senior leaders answered the technical and sincere questions of our eager graduate students.
  
This event would not have been possible without the dedicated efforts of Marie Curitana, Senior Manager for Talent Acquisition of Coca-Cola Bottler’s Philippines and her team, whom I personally coordinated with by trading phone calls, emails, and SMS.  I personally had a blast that night, and I probably had four bottles of Coke Zero (I forgot to ask them where I can purchase it in bottled packaging; Coca-Cola really does taste better in a bottle).  Seriously, I just want to let you readers know how much I appreciate the efforts of Coca-Cola’s senior management– in my decade of experience as an HR practitioner, I always felt that top management, and perhaps even the CEO, should still play a role in the recruitment of their next wave of leaders. I have rarely seen this done, and it was refreshing to see the CEO of Coca-Cola Bottlers Philippines and the President/General Manager of Coca-Cola Philippines actively recruiting the best that AIM can offer.

Alonto for the assist...

Khairy Alonto took his MBA at AIM and now works there. Follow him on Twitter @khairyalonto or view his profile on http://ph.linkedin.com/in/khairyalonto